Guest Blog from the Amazing Emma Holmes of Rebels and Rockstars
I remember it well, those days in the corporate world where I’d look around my colleagues who were bitchy and griping and thinking “there must be more to life than this.” The 9-5 was symbolised by the Dolly Parton song and it seemed to be an anthem of all those who allegedly worked from 9-5 (well those were the hours we got paid for anyway).
I made a decision that actually I wasn’t going to be one of those people who simply stood there and dreamed of something different, one of those people who drifted off into daydreams of working for myself and never do anything about it.
I decided I’d make the change.
If you have a fantabulous idea for a business but have been sat on it for ages waiting to get all of your ducks in a row then this article might be super useful for you.
I think that starting a business is a little bit like having your first baby or buying your first pet. You have this list of things that you reckon you’ll need but the reality is that lots of it will be a waste of time and money.
Let’s dive in and look at the things that you do and don’t need in order to get started.
A 10 YEAR PLAN
Okay, okay, I am all for having a BIG ass dream and for looking into the future and the ways that you can start to implement the steps that you need to take in order to achieve that BIG dream BUT whatever you do don’t get caught in over planning. You DO NOT need to micro plan the next 10 years. You don’t even need to micro plan the next year. If you have a mission and a message to share then get on and get it done. Get started. Take action. Things will become much clearer as you do.
THE BEES KNEES OF LOGOS
Yup, we can procrastinate the pants off this one. We can get caught up in logos and to be honest it’s something that will grow. Lots of people use a logo as something to hide behind and if you have nothing to hide behind then chances are you won’t be hiding. Rather than kissing a gazillion frogs on the cheap design sites looking for your perfect logo why not wait until you have got started and then invest in an amazing graphic designer to work with you on your whole brand and the look and feel of your business moving forwards.
Yup, your website is your homebase BUT I know lots of business that get started before they have a website. Websites are on of these things that are never finished anyway. They are a constant task which constant updates and upgrades that you can bring to them. Getting clear on what you want on there is the most important thing >>check out this article for some hints and tips<<< and then get started. I recommend a WordPress website and there’s some more recommendation on getting your site up and running here >>click to read the article<<
A STACK OF MARKETING MATERIALS
Loads of leaflets and flyers and business cards. I know that it’s super duper tempting to get lots of lovely stuff printed about with your product or services on there. Chances are you won’t need half the things that you think that you do at the beginning. Hold fire. You’ll work out what you need as you go along.
A DEGREE IN TECH
Yup the tech can seem super scary. It can overwhelm you and make you feel ridiculous. There’s always something new to learn and you don’t know whether you have the brain space to make it happen. I promise that I felt the same way at the beginning. I would have never labelled myself as techie. I won’t have said that I would be that person. I have learned on the job. I have tackled one new bit of tech at a time and I have embraced learning it step by step. It’s never as daunting as it seems. Tech is simply a step by step thing BUT like children and animals – don’t show it fear or it will exploit it!!
You don’t have to be fearless in order to build a business. So often we see references on social media as to how we must be fearless and how we must side step by feeling of fear. Well YOU DON’T. It’s ok to feel the fear. It’s ok to feel anything but fearless but you MUSTN’T EVER let the fear stop you.
SO, IF YOU DON’T NEED ALL THAT SHIZZLE WHAT DO YOU NEED?
You need to be willing to step beyond your fear and self doubt.
You have to be prepared to learn new things
You need to be open to asking for help when you need it
You will need to be willing to learn lots about yourself
You will need to know your mission and your message – what’s the business all about and how can you bring that message together into words or videos etc.
You will need to work on who you are talking to – who are you here to serve? Who are you most able to help with your products or services? What are their common problems? Where are they stuck? What do they need help with? What are the outcomes they seek or the problems they need solving.
YOU NEED TO START. YOU’LL NEVER START UNTIL YOU START.
Register yourself as self employed – in whatever way is applicable in your country. Google it, find out, don’t fall foul of the stuff that you MUST do by law.
Set up your social media platforms.
Share your message.
Serve the pants off your audience.
Learn how to grow your crowd.
Make it happen.
Emma Holmes is the Proud Owner and Founder of Rebels & Rockstars: a hatchery for entrepreneurs with soul.
Helping heart-centred and soulful entrepreneurs to build ridiculously big businesses is her vocation, and she still pinches herself sometimes, that this is actually her job. (She used to be a lawyer who loved living in corporate land, but when mummy guilt arrived, she challenged herself to a new adventure.)
Emma’s also an outsource cheerleader, and a spiritual but practical kind of soul. And she is definitely not scared of a challenge. (She set herself the biggest challenge of her self-employed life in 2015 – to grow a £100k online business without using the ‘tried-and-tested icky sales techniques’ that £100k biz owners usually resorted to.)
Her 2015 success story has since been put to good use (many times), and Emma is positively thrilled to have helped her clients with some pretty amazing online launches – 18k income in one day, launches of £54k+ in sales, and a 30K in 30 days project are just a tiny snapshot of her clients’ achievements.
But what makes Emma beyond ordinary is that she has her own interpretation of business success, and it isn’t about totting up your bank balance. She knows real, long-lasting business success is about creating a sustainable business you love, which grows naturally, fits around your lifestyle and family, and enables your authenticity, and sparkly personality to shine.
As well as being a real-life human blogging machine, Emma has also been featured on That’s Manchester TV and BBC Radio. She’s written for Business Rocks, Freelance Parenting, Fresh Business Thinking, Talented Ladies Club, and MeMeMe.
In a nutshell, she’s proud to be a square peg who doesn’t care about round holes and fitting in boxes. And she encourages her clients to do the same.
I am so blessed and grateful to call Emma a friend and one of my greatest business allies. You can find out more about the amazing awesomeness of my coach (yes even the best coaches have a great coach to keep us accountable, on the ball and stop us from getting stuck in our heads!)